• Sofia Diaz

It’s always darkest before the dawn

Updated: Nov 30, 2020

Each time I hear this song from Florence and The Machine, I think of how many times I didn’t want to do something uncomfortable, or that would have people look and judge what I was doing. It’s taken me a long time to get to a place where it doesn’t matter as much to me what others think of what I am doing!


Maybe you’ve felt this same way – that it really is the darkest before the dawn. But I have found that if I just make the decision to move ahead with my plans, it usually works out well for me.




Back in 2008 when I had a good paying job in property management, I quit to start my own marketing business. I had many conversations with myself, friends, family – and many of them tried to talk me out of it. I was crazy, giving up that secure job. What about my kids? How would I pay the mortgage? Why did I need to work for myself? Did I need to talk to a professional?


Anyone that has left a corporate or well-paid job to set up a business for themselves knows what I am talking about! Well, 2009 brought a complete market crash and with it many clients who ran scared and for all the wrong reasons, stopped their marketing! So, I was suddenly without paying clients and needed to pivot… quickly!!


Part of the property management gig that I left was reservations – guests booking vacation rental homes in the Disney area of Florida – that I was good at but didn’t see a way to make enough money at while working for someone else. So my pivot came when I was contacted by several of the companies that needed vacation homes for their guests, but truly needed someone who provided guest support before, during and after the stay. Turned out that someone was me!


So I started placing guests for one company, then two companies, then it became multiple and I was busier than a one-armed wallpaper hanger! Business rushed at me, I reacted and automated and had a thriving business bringing income that I hadn’t thought possible in the rental business. Orlando Vacation Rental Homes has sustained myself and my family for more than 12 years. While Covid has pretty much paused the rental business for international guests, I’ve had to pivot again.


In 2019 I turned to Beachbody to lose weight and relearn how to eat good healthy food, it worked well for me. When Covid had us in lockdown, I figured that there would be many others in the same boat as me – comfort eating and drinking with no mojo or energy to workout. So I signed up as a health & fitness coach and have brought the same joy of weight loss, more energy and overall better self-love to others. This business offers me not just the opportunity to earn an income that will provide everything I need to live, but to do, see and experience things I never thought possible. My wish list has changed drastically these past six months or so!


So, bottom line to my thoughts when hearing Florence sing about “it’s always darkest before the dawn” is that for me, it is SO very true. Always when I think my world is going dark and there’s no light ahead for me, something always comes my way and I can see the light at the end of the tunnel. And it’s not an oncoming train!! It’s the dawn .


If you are need of a change or something else to do that will bring not only income, but great energy, self-love and motivation to your life – plus the opportunity to help others do and feel the same – drop a comment below and ask me to reach out to you. Let’s do this together!!


Regrets collect like old friends Here to relive your darkest moments I can see no way, I can see no way And all of the ghouls come out to play
And every demon wants his pound of flesh But I like to keep some things to myself I like to keep my issues strong It’s always darkest before the dawn
And I’ve been a fool and I’ve been blind I can never leave the past behind
I can see no way, I can see no way I’m always dragging that horse around


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